الَّذِينَ كَذَّبُواْ شُعَيْبًا كَأَن لَّمْ يَغْنَوْاْ فِيهَاThose who belied Shu`ayb, became as if they had never dwelt there (in their homes).meaning, after the torment seized them, it looked as if they never dwelled in the land from which they wanted to expel their Messenger Shu`ayb and his followers.Here, Allah refuted their earlier statement,الَّذِينَ كَذَّبُواْ شُعَيْبًا كَانُواْ هُمُ الْخَاسِرِينَThose who belied Shu`ayb, they were the losers.Allah tells;